La Rioja Wine Challenge

Ride. Toast. Repeat. That's how you experience motorcycling in La Rioja.

Riding through La Rioja is much more than just driving. And this experience proves it.

Cross centuries-old vineyards, historic towns, and landscapes that blend the rural with the epic. This experience is an invitation to discover the real La Rioja: from the handlebars and without filters, linking curves that beg for another pass.

We connect Logroño, Laguardia, Haro, Ezcaray, and San Millán de la Cogolla, with loops through Cameros and Demanda. Secondary asphalt, panoramic mountain passes, canyons, and reservoirs: each day, a new landscape.

You’ll rest in accommodations with soul and secure motorcycle parking, savor local seasonal cuisine, and experience La Rioja from the inside with visits to wineries and guided tastings. Because in La Rioja, wine is not only drunk: it is lived.

Everything is organized so you can concentrate on the essentials: plotting your course, enjoying, and sharing. Small group, FERA guide, and enjoyable pace. You just think about the next curve; we’ll take care of the rest.

From the first coffee to the last sunset in front of the vineyards, this experience has it all.

What can you expect?

This experience is for you if...

Are you passionate about motorcycles and do you like discovering authentic places, far from the touristy spots and with the charm of the local?
You're looking for a route with incredible views and curves to enjoy, not to race.
You travel alone, as a couple, or with your group, and you value personalized attention and a tailored pace.
You want to try a different motorcycle or simply ride in one of the best motorcycle destinations in Europe.
You like well-planned activities: good logistics, real landscapes, local gastronomy, and meaningful experiences.

It all starts here

Formats available

Private experience for groups

We organize a tailor-made experience for your group. You choose the date, pace, and style. We take care of everything.

Open experience with limited places

Perfect for those who want to join the tribe and share the adventure

Upcoming departures available

April 17 to 19
How would you like to live this experience? *
Which date do you prefer? *
How many people will be joining? *
Full name *
Approximate dates when you’d like to do it
Experience start date
Experience end date
How many people will be in the group? *
What is your approximate budget per person for this trip?
Shall we make it more personal? Tell us your priorities so we can make it an unforgettable plan.
Full name of the group leader *

Contact email address *
Phone number *
How did you hear about us?

Los campos (*) son obligatorios

Challenge us!

We love challenges. If you have something in mind, this is the place to tell us.